Market research for your business decisions
Senior Partner
I support you in decision-making as a Research expert, with knowledge of your category and committed to your business goals.
Senior Partner
Single point of contact
Business vision
Agile and flexible
Consumer focus
Quantitative research
Actionable insights
Two types of collaboration
The way of working that fits your business needs.
Flexible support for your Insights team
One-off support that frees up workload during peaks or staff leave, managing specific projects autonomously.
Support areas
- Statistical analysis of internal databases
- Advice on the different available sources
- Market Research training for the marketing team
- Project management with research agencies
- Internal studies with DIY tools
- Sound judgement when implementing AI tools
Full or partial delivery of quantitative projects
I design and run your study with the right quantitative methodology for each objective.
The process
- 1Briefing
- 2Design
- 3Fieldwork *
- 4Analysis
- 5Presentation
*Fieldwork is carried out with external companies. Projects that require qualitative methodology are carried out with regular partners.
Project types
Quantitative projects on brand strategy, innovation and tactical decisions.
Brand strategy
- Brand health, image and positioning tracking
- Consumer profile
- Usage & Attitudes studies
- Segmentation of individuals and occasions
- Brand and category drivers & barriers
- Communication and touchpoint analysis
Innovation
- Concept screening
- Concept testing
- Packaging testing
- Product testing
- Cannibalisation and source of business
Tactical decisions
- Price sensitivity
- Logo, claim and naming tests
- Satisfaction tracking
Quantitative analysis techniques
K-means and hierarchical segmentation
W's occasion analysis
Reach & TURF
Conjoint, BPTO, PSM
Principal Component Factor Analysis
Simple Correspondence Analysis
Multiple Correspondence Analysis
Regression Analysis
Discriminant Analysis
+25 years of experience with clients across a wide range of industries
Spirits / Wine
Food
Fragrance
Transport
Strategy agencies
Pharma
Other
What do you need to research?
Tailored studies for your next decision.