Senior Partner Single point of contact Business vision Agile and flexible Consumer focus Quantitative research Actionable insights

Agile, tailored market research
for business decision-making

I support your company in consumer decision-making with business vision, agility and excellence.

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Track record

A solid track record in market research and consumer studies.

Experience, business vision and methodology to answer the questions behind every decision.

25+ years

of experience in market research

Multi-sector

projects across a wide range of industries

Agility

results in less time,
with the same methodological rigour

About me

Market research expert with a triple perspective: client, agency and teaching.

I offer two types of collaboration: as your company's head of research (one-off or temporary) , or as your research provider, managing the study from start to finish.

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Elena Comas Agile Research Partner

Services

Studies that answer your questions
about brand, product and price.

Every study starts from a specific question and is designed to answer it.

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Brand strategy

Brand tracking, positioning and brand health, U&A studies and segmentation.

Innovation

Concept screening and testing, packaging and product.

Tactical decisions

Pricing, naming, claim and logo tests, and satisfaction tracking (NPS).

Differential value 01 / 06

Senior Partner

An expert Research professional, with category knowledge and committed to your business goals, who supports you in decision-making.

Single point of contact

The same professional at every stage, from the briefing to data analysis and the final presentation. No relevant information or project focus gets lost along the way.

Business vision

Actionable results linked to your goals that turn learnings into real growth levers.

Agility and flexibility

Your needs are the priority: a high level of commitment is what ensures maximum excellence in every project.

Optimised investment

Greater efficiency in your research budget: the same or better quality of information, with lower levels of investment.

Flexible support

One-off support for your Insights department: it frees up workload during busy periods or staff leave, managing specific projects autonomously.

What do you need to research?

Tailored studies for your next decision.