Solutions
We carry out different types of quantitative projects
based on marketing objectives
UNDERSTAND MY PRODUCT CATEGORY AND MY CONSUMERS
Sizing, Consumer profile, U&A, Occasions, Segmentation, Habits and Preferences, Drivers and Barriers
OBTAIN A DIAGNOSIS OF MY BRAND AGAINST COMPETITION
Brand health tracking, Image and Positioning, Logo/claims/naming test
LAUNCH AN INNOVATION OR VALIDATE A PRODUCT IDEA
Screening and Concept Testing, Packaging and Product Testing, Gain&Loss Cannibalization, Area Test measurements
PRICE OPTIMIZATION OF PRODUCTS OR SERVICES
Perceived Price Range Measurement, Price Sensitivity
MEASURE THE IMPACT OF COMMUNICATION
Pre-test and Post-test advertising, measurement of experiential events
MAKING DECISIONS ABOUT PROMOTIONS
Screening promotions, Test point of sale material
MEASURE CUSTOMER SATISFACTION
Satisfaction Tracking, Company Perception linked to news
We use different techniques and methodologies to cover marketing objectives
PSM
Price Sensitivity Meter
BPTO
Brand Price Trade Off / Conjoint Analysis
TURF
Total Unduplicated Reach and Frequency
5W’s
Who, Where, When, What, Why
BRAND FUNNEL
Awareness, Set, Trial, Repeat, Adoption
BRAND KPI’S
Familiarity, Consideration, Desire, Worth, Recommendation
POSITIONING MAP
Profile (Relative Values)
CLUSTERING
Segmentation by Attitudes, Usage, Drivers
